Spring / Summer 2017: Bleached Heritage

WEIHAOYONG’s introductory collection brings to the forefront one of the ongoing environmental struggles due to climate change, through an infusion of the brand’s personal identify, and pay homage to the modern day women.

The Great Barrier Reef is renowned to anyone living on this good Earth to be one of Mother Nature’s best creations. However, this largest single structure of living organisms have also been dying its slow death, reportedly since as far back as 1985, losing more than half of its coral cover particularly on the northern parts of the reef structure due to climate change.

The science and nature of coral bleaching is predominantly the inspiration behind the Bleached Heritage collection; not only does the collection highlights the events of coral bleaching, but also, the whole process behind this unfortunate natural occurrence.

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